Shade-O-Matic

Services: Awareness campaign

McDonnell Haynes was chosen to help Shade-O-Matic establish and maintain a brand image that reflected the quality of its window coverings and the needs of consumers, and supported sales through the retail network.

Our research identified that home décor shoppers are in an information gathering mode and are hungry for advice, direction and ideas. They are also inclined express their creativity through the choices they make.

Under the theme, “Imagination, Innovation, Inspiration”, we have positioned Shade-O-Matic as the provider of expert advice and high fashion products that enable consumers to express their creativity.