Habitat for Humanity Toronto

Services: Awareness campaign

The profits made selling new and used building and home decorating items at the Habitat for Humanity Toronto ReStores cover all the charity’s administrative costs. The success of the stores is key to the overall success of the organization.

When asked to build awareness for the ReStores, McDonnell Haynes identified the highest potential customers and built a campaign that celebrated the individualism and creativity that these people share.

Posters in high-potential neighbourhoods and ads in select magazines have already generated increased traffic and sales at ReStores across Toronto.