There are no Clio’s, Bessie’s or Golden Lions handed out for best brochures — all there is, is better-informed, more motivated consumers and very happy clients.

To us, collateral is as important a part of the communications process as any media-driven advertising. Why, because it’s the most comprehensive source of relevant information. It’s how the consumer gets convinced. There’s a difference between being aware and being informed. A critical distinction when considering the purchase of anything more complicated than a donut.

McDonnell Haynes understands the role collateral does and should play in the advertising context. We’ve been doing it for over 20 years. And as TD Canada Trust, Canadian Home Income Plan, Tarion, etc., etc. will tell you — we do it very, very well.