Process

We believe that in a competitive, cluttered and commoditized world, advertising and design will only achieve optimal effectiveness if it exploits the deeper or emotional need(s) of your audience.

Practical characteristics can be duplicated or exceeded in no time. Uninspired communications disappear into the media maelstrom.

But the competition can’t copy and your audience can’t ignore the insight-based emotional claim you make, particularly if you make it first.

To achieve this level of effective communication, it must first be determined what it is you’re really selling and distill it to one word. Think Volvo and safety and Amex and prestige. Our process finds that word and we build your message around it.

We call the process POW (the Power of One Word); we know how to do it and we know it makes a difference.

In fact, we wrote a book about it. Contact us and we’ll get you a copy.