Allen Massey
Chairman, Director of Strategic Services
Twenty five plus years in advertising, Al has worked in Toronto, Montreal, California, Arizona and Saudi Arabia, performed in every advertising discipline and for most every business category. It’s not hard to understand why we say he’s a different kind of strategist.
Trained in account management, accomplished in media and research he has also held the title of Creative Director. Experiences that taught him the only right strategy is one that acknowledges the needs of both client and consumer.
As the most senior executive in a number of agencies Al has seen the business from every vantage point, including operations, accounting, merger, sale and acquisition. Not only does he bring a comprehensive understanding of marketing to the job, he brings an informed perspective of the business of business.
Phil Haynes
Partner, Creative Director & CEO
What’s different about Phil is how twenty-five years of writing strategically precise, results-driven copy for many of Canada’s most prestigious advertisers has shaped his Chief Executive perspective.
It’s my responsibility to look for an find new, more efficient and effective ways of contributing to our clients profitable growth. Responsible innovation is the currency of success and I take it very seriously. The way I see it, help make your client successful and your own success is pretty much guaranteed.”
Of particular testimony to his considerable talent, is Phil’s fifteen-year business contribution to agency client, TD Canada Trust. Throughout this period Phil has spearheaded the accounts creative output, always meeting and frequently exceeding client expectations.
Anita Dong
Partner, President
Fifteen years in the business of advertising Anita brings a finance majors perspective to the office of the President, a very different but extremely business like approach to the business of advertising.
Anita knows success in business has everything to do with responsible money management and she addresses the day-to-day affairs of both clients and agency in a manner that acknowledges this reality without compromising the agency’s strategic contribution, brand counsel, creative output or innovative abilities.
“Return on advertising investment is a huge concern for most clients. Knowing how to make the money work is my charge and I consider it a business imperative.”