People make a difference.
Phil Haynes
What’s different about Phil is how 25 years of writing strategically precise, results-driven copy for many of Canada’s most prestigious advertisers has shaped his Chief Executive perspective.
“It’s my responsibility to look for and find new, more efficient and effective ways of contributing to our clients’ profitable growth. Responsible innovation is the currency of success and I take it very seriously. The way I see it, help make your client successful and your own success is pretty much guaranteed.”
Of particular testimony to his considerable talent is Phil’s 15-year business contribution to agency client, TD Canada Trust. Throughout this period, Phil has spearheaded the account’s creative output, always meeting and frequently exceeding client expectations.
Anita Dong
Fifteen years in the business of advertising, Anita brings a finance majors perspective to the office of the President, a very different, but extremely business-like approach, to the business of advertising.
Anita knows success in business has everything to do with responsible money management and she addresses the day-to-day affairs of both clients and agency in a manner that acknowledges this reality without compromising the agency’s strategic contribution, brand counsel, creative output or innovative abilities.
“Return on advertising investment is a huge concern for most clients. Knowing how to make the money work is my charge and I consider it a business imperative.”
Andreas Duess
The difference Andreas brings to the agency comes all the way from the U.K. Schooled in the English way, Andreas works to a strict set of guidelines when creating. Is it strategically sound, is it compelling, will it stand out and will it make people do what the client wants them to do, are his rules.
People frequently ask Andreas, “How can you make great ads if you have to follow rules?” His answer, “You can’t possibly create a great ad without rules. What a lot of people in the business don’t understand is that the measure of a great ad isn’t whether it wins awards, it’s whether it wins customers. Following the rules wins customers.”
Al Massey
Over 25 years in advertising, Al has worked in Toronto, Montreal, California, Arizona and Saudi Arabia, performing in every advertising discipline and for most every business category. It’s not hard to understand why we say he’s a different kind of strategist.
Trained in account management and accomplished in media and research, he has also held the title of Creative Director. It is these experiences that have taught him the only right strategy is one that acknowledges the needs of both client and consumer.
As the most senior executive in a number of agencies, Al has seen the business from every vantage point, including operations, accounting, merger, and sale and acquisition. Not only does he bring a comprehensive understanding of marketing to the job, he brings an informed perspective of the business of business.