Traditional recipes and baking methods, the finest ingredients, a dedication to producing unique “artisan” breads, and a strong brand have made ACE Bakery a tremendous success.

The brand identity, created by McDonnell Haynes using traditional woodcut techniques, quickly established the ACE brand essence. More importantly, the brand values, voice and vision established by McDonnell Haynes have served as valuable benchmarks for marketing and business decisions, ranging from the choice of media to partnerships with other companies.

McDonnell Haynes continues to work with ACE as their brand consultant, advising on collateral, merchandising, packaging, public relations, website design, promotions and advertising.

In just over 10 years, what began as a storefront bakery has become the leading independent bakery in Canada.

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